Research
The brand, the market, the competitors, the customer and where the category is going.
A full communication
agency, since 2018
Figi provides every marketing service in one place: branding with a strong identity, copy with something to say, digital marketing that gets brands talked about, production that makes noise, and websites and online stores with a back end you can actually run.
We do things the Figi way. We are friendly to the point where clients turn up just to hang out, and we cannot blame them, because this is a room full of people making good work every day.
0years in marketing and branding
0clients across Egypt and the Gulf
0projects and campaigns delivered
0people working on client goals
We build brands that are memorable and unmistakably yours, and give your audience something to talk about.
How we
work
Four steps, in this order, on every account. Nothing starts with a post.
Strategy
Clear goals, then a plan across online, offline and the ideas nobody in your category has tried.
Execution
Campaigns, film, content and the store the traffic lands on. One team, so nothing falls between suppliers.
Analysis
Weekly numbers, honest ones. What works gets budget, what does not gets killed early.
What we
stand on
Every project has its own personality, so each one gets fresh energy instead of last month's template. The reward we actually care about is a client whose campaign worked.
Integrity
Honest numbers and a straight answer, including when the answer is that something is not working.
Innovation
We keep trying new formats, platforms and ideas, and keep only the ones that earn their place.
Collaboration
One team, many points of view, and the client in the room rather than waiting for a deck.
Founder
The person behind it
Mohamed Gabr
Founder and CEO
In marketing since 2008, back when nobody was convinced social media was a place to spend money. He was one of the first in Egypt to buy ads there, and he built on that head start rather than waiting for it to become obvious.
He started Figi in 2018 on one idea: a client should get every part of their marketing from one team, instead of a different supplier for the identity, the ads, the film and the store, each one telling a slightly different story. The Dubai office followed in 2023.
Figi is a Meta Business Partner and a Shopify Partner today, which is the same idea grown up: run the ads and build the store the customer lands on, under one roof.
What we do↗